Marketing Reporting for Pool Builders and Outdoor Living Contractors

Know exactly where your leads come from, what they cost, and how much money your marketing is putting back into your business.

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Why Reporting Matters for Pool Builders and Contractors

Most contractors do not have a lead problem. They have a “what the hell is actually happening?” problem.

You might be spending money on Google Ads, Meta ads, SEO, a website, maybe all of it. But if you can’t answer these questions, you’re basically guessing:

Where are our leads really coming from?
Which ones turn into appointments?
Which appointments turn into signed jobs?
What are we paying for each step?

And the worst part is a lot of agencies keep it fuzzy on purpose. They show you clicks and impressions because it looks good, and it’s hard to argue with.

We do the opposite. We track the whole path from “they saw you online” to “they booked a consult” and, when possible, to “they bought.” Then we put it in plain English so you can make smart decisions with confidence.

Confidence in what is actually working

Control over where your marketing dollars go

Clarity on how much money marketing is putting back into your business

What is Included in Our Marketing Reports

If reporting doesn’t help you make decisions, it’s not reporting. It’s noise.

For pool builders and outdoor living contractors, reporting needs to do three things.

Tie marketing to real money

Not clicks. Not reach. We care about leads, appointments, and sales. If we can’t connect marketing to those, we fix the tracking until we can.

Show you the weak link

Sometimes ads are fine, but the landing page is leaking. Sometimes the leads are fine, but the follow-up process is slow. Good reporting shows where things break so you know what to fix.

Speak contractor, not marketer

You should be able to look at a report and instantly understand: What did we spend? What did we get? What did it turn into? And what are we changing next?

What’s Included in Our Reports

We track the full path from impression to appointment and, when possible, to sale, then explain exactly what the numbers mean so you can make smarter business decisions with confidence.

Detailed Reports

We track the basics like spend, clicks, and click-through rate, but we don’t stop there. We tie ads to actions like calls, forms, and booked consults so you know if the ad account is doing its job.

Lead source tracking

We set things up so you can see where each lead came from. Google Ads, Meta, organic search, Google Business Profile, referrals, and more. When you know the source, you stop arguing about feelings and start making real improvements.

Landing page and form performance

We track conversion rates on your landing pages and forms. If 200 people hit the page and only 3 raise their hand, that’s a problem. Reporting makes that obvious so we can fix it.

Appointment and sales tracking when the data

If your CRM or lead tracking is in decent shape, we can measure lead-to-appointment rate, appointment show-up rate, and close rate. This is where the real money is. It’s also where most agencies stop because it’s harder.

Cost of marketing percentage

This is one of the cleanest numbers for contractors. We boil things down to, “What percent of each job are we spending to get it?” That includes ad spend and management fees. It keeps marketing honest and keeps your margins protected.

Regular check-ins and straight talk

We meet monthly or bi-weekly depending on what you prefer. We go over what happened, what it means, and what we are changing. Seasonality, capacity, sales team issues, competition shifts. You can bring it all to the call and we’ll help you make the right move.

Common Questions About Reporting for Contractors

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Let Us Make Your Marketing Easy to Understand

Book a strategy call and we’ll show you how we track leads, appointments, and costs so you know exactly what your marketing is doing and what to fix next.

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