# Aquathority > Aquathority is a boutique marketing agency built specifically for pool builders and outdoor living contractors. Founded by operators with roots in the pool industry, the agency delivers qualified appointments and signed contracts, not vanity metrics. Services include custom website design, Google Ads, Meta Ads, SEO, Google Business Profile management, social media, landing pages, marketing audits, and reporting. Strict geographic exclusivity (one builder per market), month-to-month terms after an initial 3-month contract, and all client assets owned by the client. Aquathority was founded by Natan Egosi and Brandon, both with deep roots in the pool business. Rather than picking a niche from the outside, they built the agency after watching builders get burned by agencies that didn't understand the sales cycle or the trust required to sell a $150k backyard project. The agency has influenced $25M+ in contractor revenue and maintains a 100% client retention rate. Every engagement is custom-built around the builder's market, goals, and business. Pricing is transparent and handled entirely in the sales conversation. The agency measures success by signed contracts and appointment quality, not lead volume or impressions. Clients own all assets built during the engagement. ## Core Pages - [Homepage](https://www.aquathority.co/): Pool builder and outdoor living contractor marketing that delivers qualified appointments, not clicks. - [Why We Exist](https://www.aquathority.co/why-we-exist): Most agencies waste your time with bad leads. Learn how Aquathority delivers qualified prospects through data-driven marketing. - [Services](https://www.aquathority.co/services): Performance marketing services including websites, Google Ads, Meta Ads, SEO, GMB management, social media, landing pages, audits, and reporting. - [Pricing & Process](https://www.aquathority.co/pricing): No fixed packages. Custom marketing plans built around your market, goals, and business. 3-month initial contract, month-to-month after. - [FAQs](https://www.aquathority.co/faqs): Answers to common questions about lead quality, ad platforms, contracts, asset ownership, geographic exclusivity, and results timelines. - [Results & Case Studies](https://www.aquathority.co/results): Real results from Pool Perfection (959 annual appointments, $1M+ monthly revenue) and Oasis Outdoor Living (2x revenue in 90 days). - [Contact](https://www.aquathority.co/contact): Book a free consultation with the Aquathority team. ## Services - [Custom Website Design](https://www.aquathority.co/services/custom-website-design-for-pool-builders-and-contractors): Custom website design built for pool builders and contractors who want qualified leads, designed to convert high-ticket projects. - [Google Ads](https://www.aquathority.co/services/google-ads-for-pool-builders-and-contractors): Appear at the top of Google Search as the most trusted pool builder or contractor in your market. - [Meta Ads](https://www.aquathority.co/services/meta-ads-for-pool-builders-and-contractors): Show up on Facebook and Instagram Ads to generate high-quality leads, create awareness, and showcase your work. - [SEO & GEO](https://www.aquathority.co/services/seo-and-geo-for-pool-builders-and-contractors): Rank organically in Google Search and AI Search through expert SEO services and start dominating your market. - [Google Business Profile Management](https://www.aquathority.co/services/google-business-profile-management-for-pool-builders-and-contractors): Optimize Google Business Profile to boost visibility and attract the right homeowners in your service area. - [Social Media Marketing](https://www.aquathority.co/services/social-media-for-pool-builders-and-contractors): Boost engagement, trust, and online presence through active social media marketing across Facebook, Instagram, TikTok, LinkedIn, and YouTube. - [Landing Pages](https://www.aquathority.co/services/landing-pages-for-pool-builders-and-contractors): Build conversion-focused landing pages for your ads that attract the right homeowners and pre-qualify leads. - [Marketing Audit](https://www.aquathority.co/services/marketing-audit-for-pool-builders-and-contractors): Get an in-depth marketing audit. Identify what is working, what can be improved, and the highest leverage next steps to dominate your market. - [Marketing Reporting](https://www.aquathority.co/services/marketing-reporting-for-pool-builders-and-contractors): Track what is actually getting you jobs, not vanity metrics. Real reporting for pool builders and contractors. ## Resources & Blog - [Resources Hub](https://www.aquathority.co/resources): Guides, tools, and insights that help pool builders and outdoor living contractors market smarter, win better leads, and grow with confidence. - [Blog Index](https://www.aquathority.co/blog): Expert marketing insights for pool builders and contractors. Learn proven strategies to generate quality leads, optimize campaigns, and grow your business. ## Optional - [Why Landing Pages Boost Lead Quality](https://www.aquathority.co/blog-posts/blog-landing-pages-lead-quality): Sending ad traffic to your homepage or Meta lead forms? Learn why dedicated landing pages for lead generation produce higher-quality leads and lower costs. - [COM%: The #1 Marketing Metric for Pool Builders](https://www.aquathority.co/blog-posts/cost-of-marketing-percentage-pool-builders): Learn how cost of marketing percentage (COM%) helps pool builders and contractors measure whether their marketing spend is driving real profit. - [Why Your Contractor Leads Suck and How to Fix Them](https://www.aquathority.co/blog-posts/why-your-contractor-leads-suck): Why pool builders get low quality leads, and how fixing targeting, messaging, qualification, funnels, and tracking wins better projects. - [See How We Grow Pool Builders](https://www.aquathority.co/vsl): Watch how Aquathority turns ad spend into booked appointments and signed contracts for pool builders and outdoor living contractors. - [Privacy Policy](https://www.aquathority.co/privacy-policy): How Aquathority collects, uses, and protects the information you share with us. - [Terms and Conditions](https://www.aquathority.co/terms-and-conditions): The terms and conditions that govern your use of the Aquathority website and services.